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CTRL is the story of a woman who falls into a dangerous, digital trap. Nalini aka Nella Awasthi (Ananya Panday), originally based in Delhi, lives in Mumbai with her boyfriend Joe Mascarenhas (Vihaan Samat). They have a social media channel called NJOY where they put up funny and cute videos… and sketches. Their following is huge. Nella, however, gets consumed by their online avatar and is obsessed with increasing engagement and likes for their content. Joe feels neglected. He’s a part of a public interest tech group where he meets Shonali (Kamakshi Bhat). On Joe’s birthday, Nella goes live and decides to surprise him by landing up at Joe’s party with his tech buddies. She gets the shock of her life when she sees Joe kissing Shonali. An angry Nella breaks up with Joe. Since the live recording captured the moments of Joe kissing and Nella hitting Shonali, she goes viral for the wrong reasons and also gets trolled massively. While going through the comments, she comes across a suggestion – she should download an app named ‘Ctrl’ and delete Joe from her digital past. A depressed Nella downloads it and creates an AI avatar named Allen (voiced by Aparshakti Khurana), which is simply her name spelt backwards. Nella forms a bond with Allen as the latter begins to cleanly remove Joe from her pictures and videos. But unknown to Nella, the brains behind the ‘Ctrl’ app have ulterior motives. What happens next forms the rest of the film.
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